origins_foundations

PCX APPAREL IS A CONTEMPORARY STREETWEAR COMPANY ROOTED IN CURRENT CULTURE.

ESTABLISHED DURING THE EARLY 1980’S IN DOWNTOWN JERSEY CITY, NJ, OUR FIRST SHOP WASN’T A SHOP. IT WAS A CARDBOARD BOX. WE SOLD SUNGLASSES ON A BOX, AND EVENTUALLY, AFTER DREAMING AND THINKING OUTSIDE OF THAT BOX WE OPENED BOOTHS AND THEN STORES. WE ARRIVED IN BROOKLYN, NY - A CITY THAT TAUGHT US OUR SPIRIT AND OUR BRAND - DURING THE EARLY 90’S, AND WE’VE BEEN STRIVING TO BRING OUR AESTHETIC EVERYWHERE.